Maintain or improve down-funnel ROAS/CAC efficiency while scaling
From the outset of our partnership we uncovered key targeting gaps in non-brand and competitor keywords, discovering new trial drivers, while balancing this growth against maximal exposure to top revenue drivers.
Understanding and tracking the revenue potential of trials was a cornerstone of our strategy. We launched offline sales conversions and began optimizing for this goal with promising early results. With the help of our data pipelining experts, we built a daily business trial and sales tracking report to guide key ongoing keyword and regional optimizations in service of bottom-line efficiencies.
ActiveCampaign's product is offered globally. We connected early on with our Google translation partners to expand and extend ActiveCampaign's reach across multiple languages.
Alongside our detailed reporting, we set up monthly agendas to talk strategy high level and align on a big 3 initiatives to move forward with each month, keeping our focus on meaningful business growth and experimentation.
Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. They are empowering millions of teams across 190 countries to do great things with Asana.
Read the Case Study
Smith Optics is an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.
Read the Case Study
ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Thrive scaled ActiveCampaign's lead and sales opportunities across multiple advertising channels, while maintaining ROAS.
Read the Case StudyEarnest is a financial services company specializing in debt refinancing for students receiving a professional designation upon graduation from college. While Earnest generates a great deal of its business from its first-class reputation, engaging brand, and disruptive business model, a key component of its expansion plan was to launch a robust digital customer acquisition program across paid channels.
Read the Case Study
Thrive Digital has helped Notion produce new creative assets to improve engagement and click-through rates, which helped ramp up their spends on Facebook to mirror their aggressive growth goals.
Read the Case Study
Thrive Digital was hired by Arc’teryx in order to lead all digital media planning and buying initiatives. This included initiatives on social ad platforms like Facebook Ads and YouTube, paid search initiatives on Google Adwords/Bing Ads, and campaigns on remarketing channels, DoubleClick and numerous other digital ad buying channels.
Read the Case Study
Thrive Digital was asked to help Change.org maximize the reach of its users’ petitions, leading to change within local communities and globally. Our partnership with Change.org spanned across key global events such a Covid-19, the Black Lives Matter movement, and more.
Read the Case Study
