Smith Optics is an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.

Thrive Digital helped Smith Optics achieve their aggressive revenue targets by expanding into new paid channels with a strategy specifically crafted to drive new customer acquisition.

Goals

Scale

Effectively Scale eCommerce Revenue

Sustainable Growth

Efficiently Expand to New Paid Media Channels

Measuring Success

Implement Robust Tracking & Reporting for accurate measurement

Increase Engagement

Produce different creative types to drive higher engagement over existing assets

Solution

Data Reliability

We audited and implemented new site tracking to feed the ad platforms with the correct signals.

Robust Test Framework

We formulated a series of tests to create the optimal account structure for each channel, then further iterated with “always on” testing to build iterative improvements over time

Channel Expansion

We continually tested into new channels, expanding from three to seven paid media channels

Creative Iteration

We developed and tested creative to support key seasonal launches and introduced a branded content strategy leveraging Smith’s athletes to engage new audiences.

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