Continually optimize performance marketing channels around average order size, topline sales, return on advertising spend (ROAS), cost per acquisition (CPA), and numerous micro-conversion performance indicators.
Support internal teams and organizational stakeholders on planning all digital media initiatives, reporting, attribution modelling, budget planning, and implementing marketing technology requirements such as conversion tracking, shopping feeds etc.
Seek out new channels which attract new audiences to Arcteryx.com under specific ROI targets.
Thrive Digital developed a robust ecommerce go-to-market strategy across multiple digital sales channels such as paid search, social ads, retargeting and programmatic display.
Working alongside Arc’teryx partners, Thrive Digital established a customer acquisition funnel focused on building brand visibility, engaging new potential customers, and generating ecommerce sales.
Thrive Digital worked with in-house development resources to ensure that channels such as Google Shopping and Dynamic Retargeting were fully functional and optimized.
In order to properly assess top-of-funnel audience acquisition campaigns, Thrive Digital worked closely with Arc’teryx and channel partners to establish specific objectives and then optimize towards those objectives.
Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. They are empowering millions of teams across 190 countries to do great things with Asana.
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Smith Optics is an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.
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ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Thrive scaled ActiveCampaign's lead and sales opportunities across multiple advertising channels, while maintaining ROAS.
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Earnest is a financial services company specializing in debt refinancing for students receiving a professional designation upon graduation from college. While Earnest generates a great deal of its business from its first-class reputation, engaging brand, and disruptive business model, a key component of its expansion plan was to launch a robust digital customer acquisition program across paid channels.
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Thrive Digital has helped Notion produce new creative assets to improve engagement and click-through rates, which helped ramp up their spends on Facebook to mirror their aggressive growth goals.
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Thrive Digital was hired by Arc’teryx in order to lead all digital media planning and buying initiatives. This included initiatives on social ad platforms like Facebook Ads and YouTube, paid search initiatives on Google Adwords/Bing Ads, and campaigns on remarketing channels, DoubleClick and numerous other digital ad buying channels.
Read the Case StudyThrive Digital was asked to help Change.org maximize the reach of its users’ petitions, leading to change within local communities and globally. Our partnership with Change.org spanned across key global events such a Covid-19, the Black Lives Matter movement, and more.
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