To determine incrementality by channel, Meta and Google, to better inform strategic investment decisions.
At the time Adopt a Pet was investing the majority of their budget into Google due to platform efficiencies, running this test would challenge or validate that approach by factoring in business level data.
Looking year-over-year, Adopt a Pet had increased media spend significantly but overall conversion volume had only gone up slightly. For example, in one month they increased spend year-over-year by almost 300% but conversions only increased by 37%.
We measured incremental lift for both Google and Meta with confidence through a sophisticated geo-holdout methodology that isolated true incremental contribution independent of baseline conversion activity.
This finding directly challenged the existing Google-heavy budget allocation, providing Adopt a Pet with data-driven insights to optimize their media mix for maximum incremental growth moving forward.
Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. They are empowering millions of teams across 190 countries to do great things with Asana.
Read the Case Study
Smith Optics is an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.
Read the Case Study
ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Thrive scaled ActiveCampaign's lead and sales opportunities across multiple advertising channels, while maintaining ROAS.
Read the Case Study
Earnest is a financial services company specializing in debt refinancing for students receiving a professional designation upon graduation from college. While Earnest generates a great deal of its business from its first-class reputation, engaging brand, and disruptive business model, a key component of its expansion plan was to launch a robust digital customer acquisition program across paid channels.
Read the Case Study
Thrive Digital has helped Notion produce new creative assets to improve engagement and click-through rates, which helped ramp up their spends on Facebook to mirror their aggressive growth goals.
Read the Case Study
Thrive Digital was hired by Arc’teryx in order to lead all digital media planning and buying initiatives. This included initiatives on social ad platforms like Facebook Ads and YouTube, paid search initiatives on Google Adwords/Bing Ads, and campaigns on remarketing channels, DoubleClick and numerous other digital ad buying channels.
Read the Case Study
Thrive Digital was asked to help Change.org maximize the reach of its users’ petitions, leading to change within local communities and globally. Our partnership with Change.org spanned across key global events such a Covid-19, the Black Lives Matter movement, and more.
Read the Case Study
Determining true channel incrementality through geo-holdout experimentation to optimize media investment strategy
Read the Case Study
