Notion’s goal is to break away from today's tools - and blend everyday tools into an all-in-one workspace.

Thrive Digital has helped Notion produce new creative assets to improve engagement and click-through rates, which helped ramp up their spends on Facebook to mirror their aggressive growth goals.

Goals

Scale

Effectively scale ad spend on Facebook and Instagram.

Click Performance

Create compelling stories to Improve Click-Through metrics.

Value Proposition

Test different pain points and value propositions that set Notion apart from its competitors and uncover what better resonates with users.

Increase Engagement

Produce different creative types to drive higher engagement over existing assets.

Design and Messaging

Develop a fresh and unique way to tell Notion’s story in an engaging, relatable and authentic way.

Solution

Concept Creation

Through collaboration, we crafted five different creative concepts with multiple variations highlighting user pain points, motivators, unique value proposition and Notion's use cases.

Robust Test Framework

A segmented testing approach was conducted where concepts were tested against each other, and optimized through iterations which provided a wider variety of assets in the account and learnings from a variety of audience to build off future iterations.

Following Best Practices

Minimizing the amount of variables was crucial to drive significant conclusions from the test. This was possible through following a best practice implementation process that included:

• Even budget distribution
• A/B test environment
• +80% power calculation
• Identical campaign structure
• Opting into the same placements
• Allowing for 2 weeks minimum testing time