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Adopt a Pet — incrementality testing
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Different business models need different playbooks. Explore our specialized divisions.
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Pipeline acceleration for sales-led B2B teams.
B2C Lead Gen
Volume + quality lead gen for consumer brands.
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Full-funnel performance for DTC and retail.
Brand Media
Awareness & consideration plays at scale.
User Acquisition
App & subscription growth across paid channels.
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A full-stack growth team — from media planning to attribution.
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Media Buying & Strategy
Plan, buy, and optimize across every paid channel.
Measurement & Analytics
Prove what works — and invest where it matters.
Creative
Ideas and assets that perform on every surface.
User Acquisition

User acquisition built around quality, not just volume

User acquisition graphic with a funnel from leads to advocates and a customer lifetime value chart
User acquisition programs optimized around the users most likely to activate, convert, and stick, with paid media connected to product and CRM data from day one.
User acquisition graphic with a funnel from leads to advocates and a customer lifetime value chart

Why most user acquisition programs underperform

Most programs optimize toward raw signup volume without validating whether those users actually activate or generate revenue, and platform attribution claims credit for users who would have converted anyway, making it impossible to know what's driving genuine growth.

Treating every user the same regardless of estimated lifetime value leads to misallocated budget and inflated acquisition costs. Scaling spend before the measurement foundation is in place means optimizing on bad data that compounds quickly into worse decisions.

Most creative targets conversion but ignores the awareness and consideration stages where buying decisions are actually forming, leaving significant demand uncreated upstream.

Our approach to user acquisition

Thrive runs media, data, and creative as one program. Measurement informs creative, creative informs media, and media decisions get validated by data.
The result is a cycle of learning that compounds over time.

Optimization

Paid media connected to product and CRM data so optimization happens against activation events and trial-to-paid conversion rates, with different bid targets and channel approaches based on estimated lifetime value by user segment.

Incrementality testing

Incrementality testing to identify which channels are genuinely driving net new signups and journey-based creative across awareness, consideration, and conversion stages so the program works across the full funnel.

Creative testing

Monthly creative testing cadences with hypothesis-driven asset development, combined with channel depth before breadth, so spend concentrates where it's working before expanding to new platforms.
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Tempur-Pedic
Uber
Asana
MasterClass
coinbase
change.org

How Asana grew revenue by 86% from 2019 to 2020

Asana’s mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. They are empowering millions of teams across 190 countries to do great things with Asana.

Asana logoRead the Case Study

The Paid Media Growth Journey of Smith Optics

Smith Optics is an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.

Smith Optics logoRead the Case Study

How ActiveCampaign scaled leads and sales YOY

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. Thrive scaled ActiveCampaign's lead and sales opportunities across multiple advertising channels, while maintaining ROAS.

ActiveCampaign logoRead the Case Study

How Earnest increased volume of leads by 40X

Earnest is a financial services company specializing in debt refinancing for students receiving a professional designation upon graduation from college. While Earnest generates a great deal of its business from its first-class reputation, engaging brand, and disruptive business model, a key component of its expansion plan was to launch a robust digital customer acquisition program across paid channels.

Earnest logoRead the Case Study

How Notion scaled spend, increased CTR and drove more engagement

Thrive Digital has helped Notion produce new creative assets to improve engagement and click-through rates, which helped ramp up their spends on Facebook to mirror their aggressive growth goals.

Notion logoRead the Case Study

How Arc'teryx grew paid revenue 43x over 6 years

Thrive Digital was hired by Arc’teryx in order to lead all digital media planning and buying initiatives. This included initiatives on social ad platforms like Facebook Ads and YouTube, paid search initiatives on Google Adwords/Bing Ads, and campaigns on remarketing channels, DoubleClick and numerous other digital ad buying channels.

Arc'teryx logoRead the Case Study

How Change.org increased awareness to scale meaningful change during COVID-19 and other important events.

Thrive Digital was asked to help Change.org maximize the reach of its users’ petitions, leading to change within local communities and globally. Our partnership with Change.org spanned across key global events such as Covid-19, the Black Lives Matter movement, and more.

Change.org logoRead the Case Study

How Adopt a Pet optimized channel investment strategy through incrementality testing

Determining true channel incrementality through geo-holdout experimentation to optimize media investment strategy

Adopt a Pet logoRead the Case Study
We've helped some of the world's best brands grow
“Thrive has restored my faith in agencies.”
Phu Bui
Phu Bui
Director of Trial Optimization, ActiveCampaign
By connecting paid media data to product activation events and CRM records. We track which campaigns produce users who activate, convert to paid, and retain, then feed that signal back to the ad platforms. This requires integrating your product data and CRM with your ad accounts from day one.
Explore analytics and attribution
Through direct integration with Salesforce, HubSpot, or your existing stack, blended with ad platform data in ThriveStack. This creates a single reporting view connecting impressions and clicks to pipeline stages and closed revenue.
Explore data engineering
Geo-holdout experiments split markets into treatment and control groups and measure the difference in total signups and activations. This tells you which channels are genuinely driving growth and directly informs budget allocation across the program.
Explore incrementality testing
Thrive works best with companies past initial product-market fit that are ready to scale paid acquisition seriously. If conversion volume is too low to optimize effectively, we'll be direct about the minimum data thresholds needed before a full paid program makes sense.
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Paid search, paid social across Meta, LinkedIn, and TikTok, programmatic, and CTV depending on the product, the ICP, and the conversion economics. Channel selection is driven by audience data and validated by incrementality testing.
Explore paid social
Connecting paid media to activation data typically takes two to four weeks. Optimization toward trial-to-paid rates requires enough conversion volume to produce reliable signal, usually six to twelve weeks depending on product pricing and purchase frequency.
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